How To Set Up Poultry Farm Business And Succeed

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How To Set Up Poultry Farm Business And Succeed; Poultry farming business is one of the most lucrative agriculture businesses in Nigeria. Thousands of tons of poultry products are consumed every day yet, the demand remains unsatisfiable. A large quantity of Nigeria’s poultry products are imported into the country. But with this aggressive imports happening, not enough poultry products are available to meet the local market demand.

How To Set Up Poultry Farm Business And Succeed
Chicken is a good source of protein and is much healthier to eat than red meat which is high in cholesterol. Due to its high value, it’s mostly used during festive periods and special occasions. The production of chicken is called poultry farming.
Poultry farming business is highly profitable if it is properly run under acceptable methods and conditions conducive for the birds. Each type of livestock farming, poultry included, follows specific operational principles if they must run profitably, but when such principles are ignored by the farm management, it results in serious losses.
The overriding motive for starting any business is to make profit. It is unfortunate, however, that many poultry farmers do not take the time to learn why some poultry farmers failed. It is widely known that many poultry farmers have been forced out of business when they could not operate profitably.
To achieve success in poultry farming, a lot of work is involved. According to an expert, “it is not a lazy man’s business.”

Are you looking forward to starting a poultry farming business? Poultry farming business can be done from both your backyard as well as medium and largely integrated contract farming business.

READ ALSO: Coccidiosis In Poultry: Signs, Causes, Control And Treatment


How To Set Up Poultry Farm Business And Succeed

Steps On How To Set Up Poultry Farm Business And Succeed Include:
1. Set up a poultry farming business plan and stick to it
2. Get poultry factors of production– land, capital, labour, management and equipment
3. Decide on the best method to raise your birds
4. Choose the niches of the poultry farming business you wish to dwell on
5. Prepare yourself for major risks
6. Choose a niche market that targets consumer’s interest
7. Establish and familiarize yourself with potential customers and consumers.
8. Record keeping as per financial accounting, operations should not be ignored
9. Ensure compliance with the laws of the land (local, state and federal)
How To Set Up Poultry Farm Business And Succeed

How To Set Up Poultry Farm Business

1. Set up a poultry farming business plan and stick to it

Set up your effective business plan. A poultry farming business plan is like a road map leading you to where you are going in your business. It will help you know where you are at any point in time.
A comprehensive business plan that includes marketing and finances can help determine the feasibility of a value-added enterprise. Developing your business and marketing plan helps you define your business, creates a roadmap to operate the business, sets the goals you will aim for, and satisfies outsiders’. The basics of a business plan include the following:
What? Describe your product or service.
Why? Describe the need for your product or service.
Who? Describe the customer.
When? Draw a timeline and list all the tasks that need to be accomplished.
Where? Describe the location of your business.
Your business plan should include:

i. Type of Bird you want to concentrate on–  Here you choose Chickens (Layers and Broilers). We choose chicken because that’s what this article focuses on. There are other types of birds that are good for livestock business too,  such as Goose, Duck, Turkey, etc.

ii. Write down your area of interest– You can’t just be in all aspect of poultry farming in Nigeria. You have to choose your area of interest where you would like to concentrate your business. This will ensure high level of focus and professionalism. If you can do two area, no problem. Below are some of the major Niches in Poultry Farming in Nigeria or elsewhere.
. Layers Breeding which is egg production by Layers
. Broilers breeding which referrers to the chicken meat production by Broilers
. Hatchery which has to do with breeding chicken for the purpose of Hatching new chicks
. Poultry feed which is producing feeds for other poultry farmers
You may choose to Breed Layers and Broilers at a time or one of them. Hatchery is better done independently just like feed production. So, you choose your area of focus.
iii. Sort out Location– This has a direct effect on your startup cost. A location in a very remote rural area will cost far less than the one close to the urban area. Remote rural area with good road is the ideal location as you will be free from regulatory agencies and drive down the cost of labor too.
As a new person to Livestock business, you don’t want to invest all your capital into buying lands in the urban area which may turn out not being used because Government policy is against setting up poultry farm near residential/urban areas for health implication.
iv. Investment Capital– With location in mind, you now have a clearer idea of the capital required of you. Write down your detailed capital and investment requirements for your poultry farming in Nigeria venture and set out to source for it.
Like every other farming projects, the bigger you plan to start, the more investment required. You need to decide on the level of capital investment you are willing to commit to this business before starting.


2. Get poultry factors of production- land, capital, labour, management and equipment 

You cannot start up nor maintain a chicken farm or a chicken farming business without these dire necessities. You will need buildings to raise your chickens in, whether they be barns or hutches depending on how you are wanting to raise your chickens: conventional or free-range? The land is to have the buildings on and to grow crops on to feed your chickens. Equipment and machinery are needed to clean barns, dispose of deadstock, work crops, etc.
How To Set Up Poultry Farm Business And Succeed


 3. Decide on the best method to raise your birds

Just as we humans live in various kinds of houses, so are the animals and our chickens.

And just as you will want to be careful about how and where you shelter your little children, believe me, chicks and chickens need special attention and care. Though some people live and sleep on the streets of Nigeria, that doesn`t mean that poultry farms could be located just anywhere in Nigeria

Let me share with you a few options you have while considering the housing system you will go for.
i. Free-range system. This is commonly seen around you. Usually, people buy chicks and allow them to roam about. Some people care a little to feed them while some do not. This may not be your option if you`re planning to go into the commercial poultry farming in Nigeria.
ii. Sawdust system. Yes, that`s not the name they call it in the academic world, but since my aim here is to communicate to people and let them understand me. I have to use the simplest words possible. Here you will have your birds in a room where you will fill the floor with sawdust. This dust must be changed often or else the odour will be too bad. This could be a good place to start your poultry farming in Nigeria.
iii. Battery cage system. Here you house your birds inside cages. These cages are of different sizes and structures so as to cater for both the chicks (little chickens) and their older ones respectively. The space for feeding, eggs and dropping have been provided for in this structure. This housing system is the most preferred, but it could be a little expensive than the previous systems.

 4. Choose the niches of the poultry farming business you wish to dwell on

As regards the niches within the poultry farm business, there are a number of niches one can go into that would differentiate your services from that of your competitors.  The poultry farming business is wide. People majorly assume the market is all about growing chickens, turkeys, and guinea fowls. Poultry farming covers a lot from meat production to egg production, to feed production, to medicine production, to chicken raising, to equipment production and a lot more. When you identify a niche that you can work with, you can start your farm.

Poultry Business Niches
·         Chicken meat production
·         Egg production
·         Hatchery
·         Poultry feed production
·         Processing of chicken meat and eggs
·         Packaging and marketing of poultry products
·         Manufacturing of poultry equipment
·         Poultry marketing and consultancy services
·         Administration of poultry vaccines and medicines
·         Sales of poultry equipment

 5. Prepare yourself for major risks

I will love to prepare your mind for some risks (really if I have a better name I would have chosen it so has not to scare you away from poultry business).
If you are a beginner in this game, it will be good for you to be aware of the following threats and prepare yourself for them.
Just as I have told you, life and business are full of risk and there is nothing anyone can do about that, except to prepare for them.
.Disease Outbreak in the Chickens` Farm. This is the biggest one. Just as our little children are prone to disease, so do chicks and chickens. Just as we use different drugs for our children every day at different stages of their growth, so must we do with our chickens. Some precautionary measures are: make sure your farm environment is always very neat, don’t allow any dirty instrument to be kept around, don`t allow visitors into your poultry farm and don`t just carry or touch your fowls anyhow except your hands have been sterilized very properly. Other issues to consider are…
.Poor Poultry Chickens` Feeds. There are various poultry feeds out there. Before you choose anyone for your birds, make sure you ask people who have been in this business around you before. Telling you a feed to go for here may not be proper since I don`t know where you are and the kinds of poultry feeds available in your area. If your chickens are feed with poor (low nutrients) feeds, it will affect their growth and productivity
.Poultry Employees and Outsiders` Theft. You need to be aware of this… many people are thieves. People steal, and even more in poultry farms (because fowls lay eggs all through the day). Not just eggs, when your farm becomes large, even outsiders find ways to penetrate into your poultry farm and steal. That is why it may not be advisable for you to start your poultry business and not be there yourself.
How To Set Up Poultry Farm Business And Succeed

 6. Choose a niche market that targets consumer’s interest

Many poultry farmers vary the volume of chickens they stock depending on the festive period they are targeting. For example, you can stock broilers at October-end if you want to target Christmas and have them ready for sale by the 3rd week of December. Your target will determine the frequency of your stock. If you select layer farming, you will have a year-round market, as layers need over 52 weeks for the completion of the laying cycle.
Also, as per area, If the area you are in is popular for raising chickens a certain way (more conventional than free-range), you may wish to pursue a niche market that targets the consumer’s interest in free-range chickens rather than the conventionally raised ones.

 7. Establish and familiarize yourself with potential customers and consumers

Advertise yourself by simply letting other people know you have eggs or meat you want to sell. Often selling by word-of-mouth is a lot cheaper and still the most popular means of advertising than paying for an advertisement in the local newspaper that may get read by only a few people. However, there is no harm in doing that either, nor is there any harm in setting up a website promoting your product.

 8. Record keeping as per financial accounting, operations should not be ignored

Relative to records management, each project should have a record book on which information on the number of stocked live birds, slaughtered and deaths are recorded. Record keeping helps the farmer to budget accurately and make informed decisions about the project.
The following records should be adequately kept.
– All feeds consumed and purchased
– Number of hens purchased
– Deaths and causes
– Vaccination and other veterinary requisites expenses
– Labour and other variable costs
– Number of eggs collected daily
– Number of eggs sold and used for home consumption
– Number of eggs damaged and
– Water and feed intake daily. It should be noted that water and feed consumption records are excellent indicators of flock health.
Keep up with records and accounting of your business and operation so that you can always be sure you are making money or not.

How To Set Up Poultry Farm Business And Succeed

 9. Ensure compliance with the laws of the land (local, state and federal)

Another important is to comply with regulations. You have to make sure that the operations of your farm and the treatment of your chickens comply with regulations. Check your local, state and federal government agencies regulating laws and regulations for poultry farms.
As a final note, I believe you have gotten a clue on how to set up poultry farm business and the challenges you should expect as a poultry farmer and the best solutions to them. So start now by creating a counter-strategy to tackle these challenges and success will be yours.


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